Every Owl is a YouTube channel where we build custom business software live using AI and Base44. The builds are free to watch. Members get the extended versions — integrations, automation rules and extra features — for $39/month.
The process
Step 01
Before touching any builder we work with Claude to map the exact problem — the pain points, the missing connections, what the software needs to do. The strategy session is recorded live so you see the thinking.
Step 02
Claude's prompt goes into Base44. A fully functional web application — database, logic, interface — generated in minutes. No code written. No developer hired. Watched live on camera from blank canvas to working software.
Step 03
Every build is published free on YouTube. You watch the entire process — strategy, prompting, building, testing. Nothing hidden. Real problems getting solved in real time.
Step 04
The YouTube video shows what's possible. Every Owl membership is where you learn to build it properly — integrations, automation rules, payments, multi-user access. New features added weekly as members ask for more.
Latest build
Episode 01
Wedding Planning
Wedding planners juggle 5 different tools that don't talk to each other. We built Petal & Twine — a custom app that connects couples, vendors, communications, billing and actions — in 90 minutes using Claude and Base44.
Watch free on YouTube →Industries
Not industries where simple apps already exist. Industries where complexity comes from too many moving parts that no single tool connects.
14 vendors per wedding. 5 tools. No single view across all active weddings.
Crew, equipment, locations, deliverables — all in spreadsheets that break on day one.
Subbies, variations, approvals, compliance, schedules. Disconnected and costing money.
Multiple clients, campaigns, deliverables, approvals. Nothing connects client status to team workload.
Patients, referrals, insurance, appointments, follow-ups. The coordination layer no platform covers.
Tenants, landlords, maintenance, inspections, compliance. Too many stakeholders for one platform.
Suppliers, clients, procurement, site visits, sign-offs. The project layer that no design tool handles.
Your industry?
Drop it in the YouTube comments.
New build every Tuesday.
Every Owl Membership
Every YouTube build has a deeper members-only version. Integrations added. Automation rules configured. Payments connected. The version that actually runs a real business.
As members request new features we build them and add them to the library. You ask. We build. The content grows with what the community actually needs.
One membership covers every industry build. Wedding planners, film production, construction, healthcare — all in one library. Subscribe once. Access everything.
No lock-in. No annual commitment required. Cancel from your account any time.
Monthly membership
USD per month — cancel any time
Secure checkout via Lemon Squeezy
Get notified
New build every Tuesday. Tell us your industry and we'll notify you the week yours goes live.